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CategoryGeneral

TimeContract

LocationRemote

Sales Manager

CO/MEMBER ROLE: Sales Manager 

LOCATION: Remote

PROJECT: GENERAL

VENTURE/CLIENT: Fractional | Project Based



About CO/STUDIOS


CO/STUDIOS is an independent venture platform that builds meaningful brands and companies by integrating creativity, entrepreneurship, and hands-on leadership. Specializing in emerging industries, CO/STUDIOS provides strategic and brand operational support to help companies scale profitably and mitigate risk for investors.



ROLE OVERVIEW


As a senior sales role within the beverage industry, the national sales/account manager is primarily responsible for increasing sales and cultivating strong customer relationships. They will frequently interact with wholesale liquor distributors, retail stores, and pub operators. This role demands ownership of the company’s sales strategy, from design to implementation. The manager will lead a sales team, guiding them in executing this strategy and sharing their extensive sales expertise to enhance team effectiveness.


KEY RESPONSIBILITIES

  1. Grow the popularity of the company’s products within designated trade channels: Their chief responsibility is to foster more sales for the products produced by the brand in designated trade channels.


  1. Present strong branding to drive growth in existing and new markets: The national sales/account manager will ensure that the brand is well-represented and effective at growing sales. They must nurture brands so they become instantly recognisable and in-demand within the liquor industry.


  1. Profit and loss responsibility within each trade channel: They must monitor the net income after expenses for each product within each trade channel. Based on that data, they will help decide how company resources should be allocated.


  1. Liaise with customers in a positive and effective way: The national sales/account manager excels at keeping customers happy. They will solve problems for customers, inform them of new products, and ensure customers have a plentiful supply of products and much more.


  1. Managing the sales team: They are responsible for ensuring the sales team is working effectively and generating sales. The national sales/account manager will share his or her extensive knowledge with the sales team, making them a more effective sales force for the brand.


  1. Achieve sales targets: Quarterly sales targets for value and volume must be met by the national sales/account manager. They have a deep understanding of how to track sales and make improvements to meet those targets.


  1. Manage budgets: The national sales/account manager will manage budgets for the sales team and their activities, alongside marketing budgets.


  1. Create account generation plans that are appropriate for the long-term direction of the company: They will chase and obtain the appropriate types of accounts for the brand’s products and level of development.


  1. Create sales plans for different regions and territories that align with the brand objectives: The national sales/account manager must create sales plans targeting specific regions and territories. These plans must closely align with the sales targets and objectives of the brand.


  1. Position each brand appropriately in the market
  2. The national sales/account manager must appropriately market each brand in a way that matches its unique role. They will take into account brand positioning, brand value and the appropriate sales volume for each brand.
  3. Work with regional sales teams
  4. They must co-ordinate account planning sessions with regional sales teams.


WHAT YOU BRING

  1. Must have a minimum of 5-years’ experience in sales within the spirits industry
  2. Must have a minimum of 5-years’ experience managing a team and managing a budget.


KEY SKILLS

  1. Strategic thinker with a bias toward action — able to drive initiatives from planning to execution to optimization
  2. Outstanding written and verbal communication skills
  3. Excellent sales and negotiation skills
  4. The ability to influence people
  5. High-level sales and negotiation skills
  6. Enthusiasm for spirits
  7. Information technology skills
  8. The ability to create budgets and sales reports
  9. Team leadership skills and the ability to inspire other staff
  10. Strong organizational and planning skills



PROJECT COMPENSATION

• Total Compensation: TBD

• Payment Terms: TBD

• Project Duration: TBD

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